Passion 
At WDS, we have passion for our work.  We are connected to the mission of revolutionizing the oral health industry and improving overall health.  We are excited about the future of our industry and feel a deep sense of responsibility for improving health.

Pioneering
We are committed to innovation and improvement and to being pioneers in our industry.  We encourage each other to be innovative, to learn, to take thoughtful risks and to move fast in order to achieve our mission.

Integrity
We act with the highest levels of integrity at WDS, creating trusting partnerships.  Our work is of high quality, and we act professionally with internal and external customers and partners.  We are open, honest and full participants in ensuring that WDS is successful.

Partnering 
At WDS, we strive to create and sustain lasting partnerships internally and externally.  Employees, customers, and partners are valued.  We are helpful and collaborative in our interactions with others.

Accountability 
We achieve results at WDS and hold ourselves and each other accountable for doing so.  We are profit-oriented but in the interest of ensuring that we can continue to improve oral health, innovate and grow, and sustain us during tough times.  At WDS, we are committed to doing the right thing.